Born from a blog in a sleepy seaside village on the Central Coast way back in 2009, The Critical Slide Society was founded on a vision that embodies the heart and soul of authentic surf culture. We didn’t start as a brand. We were surfers & artists, photographers & illustrators, musicians & film makers. A network of friends.
As a creative label, we’ve collaborated with makers from across the globe who all share a similar outlook and inspiration - to shift focus from the competitions and the winner's podium back to the pure joy of you, a board and the waves.
We wanted to create a brand that would connect people through a blend of fashion, art, surf, coast and community - stripping the lifestyle back to its roots and bringing surf culture and sustainability to the forefront.
The Critical Slide Society has teamed up with Global Surf Industries to produce a range of boards that embodies their surfing ethos
