At Blitz Surf Shop, we’re proud to announce something close to our hearts and unique to Aotearoa — the arrival of Wai-Tai Aotearoa, a brand new Māori clothing brand that blends indigenous culture with surf and streetwear style. Celebrating Te Ao Maori with our collective love of the moana
Early on in the launch days of this exciting new brand, Wai-Tai Aotearoa designer, partner and local ta moko artist got together with young up and coming local ripper Te Waiotu Fairlie on the beach front at Wainui Beach in Gisborne and spent some time in korero with each other while adding some Maori flavour to Te Waiotu's new surfboard.
In the video, Maia, with Te Waiotu, create meaningful Māori artwork directly on Te Waiotu's surfboard — a visual celebration of her surf journey, moana, and creativity. You can watch the full video below:
📽️ Watch: Maia & Te Waiotu | Māori Design on Surfboards
This enjoyable, grassroots artistic moment captures the essence of Wai-Tai Aotearoa — a brand born where the ocean meets identity.
Māori Clothing Coming Soon to Blitz
We’re stoked to be the home and an online stockist of Wai-Tai Aotearoa, bringing you authentic Māori clothing made with meaning. The kaupapa of Wai-Tai is education and celebration of Te Ao Maori and the moana we love. Follow Wai-Tai on Instagram and Tiktok for eduational, entertaining content and to keep abreast of what Wai-Tai is bringing out as we grow and promote our brand. Nurturing and feeding it with your tautoko.
New gear dropping soon.
Keep an eye out for:
-
Māori T-Shirts – Featuring hand-drawn designs inspired Te Ao Maori, ta moko and the moana. We have some amazing tees and tanks already in stock and loads more on their way. Catering to wahine, tane and rangatahi. Not forgetting our solid whanau with sizing coming out soon up to 5XL
-
Māori Boardshorts – We've got some epic new 4-way stretch, technical boardshorts in the final stages of their sampling process coming soon.
-
Māori Hoodies & Crews – High quality 350gsm screen printed hoodies and crews dropping in April.
-
Māori Hooded Towels – Functional surf ponchos with unique Māori patterns in high quality, heavy weight cotton velour with embroidery and screen printing.
-
Māori Hats – Potae in bucket hats, caps and more.
All Wai-Tai Aotearoa garments are designed in Aotearoa and created to honour mātauranga Māori. Whether you're from Turanganui-a-kiwa or further afield, these are more than clothes — they're stories you can wear. Be proud of your identity and own it
Why We Back Wai-Tai
Wai-Tai isn’t just a label. It’s a movement that uplifts people, expresses cultural pride, educates and supports local talent. Blitz Surf Shop is all about authentic connections — to surfing, to people, to place. Engaging and mentoring young people like Te Waiotu is part of that kaupapa.
This collab is just the beginning. We can’t wait to kit out our shelves with Māori t-shirts, Māori hoodies, Māori boardshorts, Māori hats, and more — all crafted with mana and style.
Stay in the Loop
Follow Blitz on Instagram and check back at www.blitzsurf.co.nz as the Wai-Tai Aotearoa collection drops soon. Support local, shop Māori design, and wear your culture with pride.
Ngā mihi nui,
Blitz Surf Shop Team
