We’re thrilled to announce that Blitz Surf Shop, proud to serve the Gisborne and East Coast community, is now stocking premium Ethika boxers. With vivid designs, unbeatable comfort, and performance that suits both the waves and street life, Ethika is a perfect addition to our surf shop in Gisborne.
🧵 About Ethika: Bold Style & Active Legacy
Founded in San Clemente, California in the early 2000s by Malcolm McCassy along with sporting icons Travis Pastrana and Ryan Sheckler, Ethika was born out of a need for underwear that could keep up with action-sports lifestyles. In 2005 they launched their signature cut—the Staple—a longer, compression-style brief that redefined comfort in motion.
Since then, Ethika has expanded into Ethika mens and Ethika youth lines, known for bold prints, graphic collaborations, and high-quality stretch fabrics that suit surfers, skaters, athletes—and everyday active people
In‑Stock Ethika Underwear at Blitz Surf Shop
Here’s a look at the fresh Ethika inventory now available at our Gisborne store. Each style is available online—
👦 Boys / Youth Range – Ethika Youth
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Goatness – a fun, edgy print for bold young riders. The GOAT with gold embellishments
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Bomber Tested – durable, high-energy design. Digital camo with the nose of a bomber plane on the front
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Mallard Menace – bold duck-themed graphic
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Chrome Wolf – sleek, metallic wolf design
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Who Wins – competitive-themed, motivational print. Tiger vs Bear, who wins? I've got my money on the tiger!
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Vitamin Sea – surf‑inspired water graphics
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Bomber Furbe – fuzzy texture look, statement style. An animal style take on the Bomber print with tiger fur
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Bomber Denim Blues – denim print, laid-back vibes. Another take on the Bomber print
👨 Men’s Range – Ethika Mens
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Blackout Staple – classic Ethika Staple fit in all‑black
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Lumileps – Bold flouro jungle inspired image. Fierce and bold
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Pressure Gas – industrial-style graphic design gas station with weed
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H Tahn – true USA style imagery. Wild west and muscle cars
Each pair blends breathable, high-stretch fabrics and secure waistbands—designed to perform whether you're in the surf or on the move.
Why Ethika Undies Are Perfect for Gisborne Surfers
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Action‑Ready Comfort: Designed for mobility and endurance, ideal for surf shop Gisborne customers.
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Vibrant, Graphic-Driven Style: Ethika boxers are as much a fashion statement as they are functional.
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Youth & Men’s Fits: With both Ethika youth and Ethika mens styles, there's something for every age at Blitz.
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Supports Your Local Surf Shop: Buying Ethika from Blitz Surf Shop helps support a Gisborne institution—family-run since 1983 Blitz Surf Shop.
Ethika Background: From Skate Stickers to Global Underwear Brand
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Ethika’s roots trace back to wrapping motocross helmets and skateboards with branded stickers at the X-Games. From that grassroots exposure, they evolved into global producers of underwear and performance gear
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The Staple Fit—introduced in 2005—is now iconic: a boxer-brief cut known for its comfort and coverage.
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Expanded line in mid-2010s included Ethika youth and women’s collections, making the brand accessible to a wider demographic
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Known for collaborations with athletes, artists, and motorsport legends, Ethika brings culture-forward designs that resonate in surf and street communities.
Styling & Sizing Tips
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Pair Ethika under boardshorts for all-day performance in or out of the water.
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Great fit options for kids heading back to school and men building their surf kit for summer.
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Bold enough to be worn solo under low-rise shorts—lots of surfer‑style cred here.
Ethika Boxers Now in Gisborne
Whether you’re chasing comfort for everyday wear or bold styles that match your surf and skate lifestyle, Ethika underwear delivers. With a full range of Ethika mens and Ethika youth boxers now available right here at Blitz Surf Shop in Gisborne, there’s never been a better time to upgrade your essentials. Drop into our Gisborne surf shop or check out our online store to browse the latest styles. Support local, wear global—Ethika Gisborne starts at Blitz.
