When it comes to summer essentials, a stylish and functional beach bag is an absolute must. Whether you’re hitting the sand at Waikanae Beach, exploring East Coast surf spots around Gisborne, or planning a weekend getaway along the North Island coast, the right women’s beach tote keeps your mobile phone, wallet, sunscreen, towel, water bottle, snacks, and sunglasses all in one easy carry-all. At Blitz Surf Shop, we’ve selected a range of beach bags and totes from reliable, well-known brands — Amuse Society, Billabong, Rip Curl, and Rusty — blending functionality, style, and New Zealand summer vibes.
🌊 Why Beach Bags Matter
Beach bags aren’t just accessories — they’re essentials. With spacious interiors, sturdy straps, and durable materials like canvas, straw, and mesh, a good beach tote helps you:
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Carry towels, sunscreen and water bottles with ease
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Keep sand out of valuables
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Match your seasonal surf-to-street style
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Organize items for beach, picnic or travel days
Top tip: look for sand-resistant fabrics, deep compartments, and zip closures for added practicality on windy Kiwi beaches.
👙 Our Favourite Women’s Beach Tote Styles at Blitz Surf Shop
Here’s a quick rundown of what we’ve got in stock right now for summer 2025-2026 — from classic canvas to straw-woven styles.
🏝️ Amuse Society Ivo Straw Bag – Natural, chic summer staple
A straw-style beach tote with boho-inspired woven details and contrasting strap accents. Lightweight yet spacious, this bag is perfect for carrying all your beach day essentials while keeping your look effortlessly stylish.
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Natural straw aesthetic — perfect for summer photos and holiday outfits
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Soft, woven handles for comfy carry
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Great beach & lifestyle tote that doubles as a city carry-all
Best for: beach days, farmers markets, travel.
🌊 Billabong Beach Bags & Totes – Resort ready and versatile
Billabong’s collection brings fun patterns, bold colours, and hard-working design perfect for beach life.
🌈 Billabong Society Beach Bag – Classic canvas tote
A timeless cotton canvas beach bag with rope handles and interior pocket — roomy enough for towels, sunscreen, and more.
Perfect for: everyday beach trips and summer errands.
🌀 Billabong Keenie Tote Bag
A slightly structured tote with fun print options and durable fabric — ideal for those who want both fashion and function.
🏖️ Billabong Cool Tide Coast Tote Bag
Eye-catching coastal print meets ample storage — perfect for bright summer days.
🌴 Billabong Poppins Playa Tote Bag
- Zip top tote
- Large main compartment
- Interior slip pocket
- Vegan leather patch and woven label
🐚 Rip Curl Tote Bags – Surf-inspired durability and style
Rip Curl’s beach totes are built for both leisure and adventure — ideal for surf days or poolside chilling.
🏄♀️ Rip Curl Mixed Logo 25L Tote
Canvas construction with contrast straps and logo detailing — a versatile everyday beach bag with a reliable zip closure.
🏖️ Rip Curl Premium Surf Jumbo Tote
Spacious room for towels, snacks, and more — perfect for families or big-item beach setups.
Key features:
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Durable cotton canvas
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Easy-to-carry shoulder straps
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Great NZ beach day bag
🌟 Rusty Beach Totes – Practical + timeless coastal vibes
Rusty’s range balances everyday functionality with rugged coastal looks — strong canvas and tech fabrics that stand up to Kiwi surf lifestyles.
🧿 Rusty Essential Tote Bag
A clean-lined, functional tote for everyday use — great as a surf file carrier or summer staple.
🌞 Rusty Chosen Tote Bag
Affordable and functional with enough space for beach gear and daily essentials.
📌 Beach Bag Buying Guide (for NZ Shoppers)
Here are some tips to help you pick the perfect beach bag for your needs — whether you’re in Gisborne or anywhere in New Zealand:
🧳 1. Size matters
Think about how much you carry — a 25L-plus tote is great for family beach days, while 15–20L sizes suit solo trips.
🧵 2. Material choice
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Canvas — durable and classic
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Straw — stylish and trendy
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Mesh or water-resistant — sand easily shakes out
🌐 3. Style meets practicality
Look for interior compartments, zipper closures, and comfortable straps — especially if you’re carrying heavier items like drinks and food.
🛍️ Shop Beach Bags Online in NZ
At Blitz Surf we’re proud to stock a range of women’s beach bags & totes from iconic brands you love — all ready for your next trip to the Waves, Waikanae, Onemana or local Gisborne beaches. Browse the full collection and find stylish tote bags, straw bags, surf totes and everyday carry-alls that make summer easier and more fun.
👉 Check out our Beach Bags & Totes collection now and find your perfect summer companion!
